We are launchingNú Ninja Helga Mjöll
Welcome to our website, we are happy to have you here.
For the last months, we have been developing the site, curating the Ninjashop, and organizing the formal launch of our company, and now we are finally live!
I want to tell you a bit about us and about the road that led us here, but first I want to tell you about the company.
Nú Ninja is a cultural platform for Nordic art & culture, based in Barcelona.
Our mission is to facilitate access to contemporary Nordic art of any genre to people in Spain and beyond. Furthermore, we are passionate about highlighting artists and cultural phenomenons that we, as natives, feel represent the development of the Nordic art scene (past, present, and future). Some of which are still in the grassroots while others are already great influencers.
In a world where division seems to be on the uprise, we base our work on the principles of cultural diversity, which is the idea of making a positive contribution to a larger society by sharing about one’s own culture. When we know more about each other, there is less room for compartmentalizing. Our societies are enriched because of our cultural differences, rather than despite them.
We cultivate our mission in three different ways.
- First, we have our Ninjashop. There you will find hand-picked Nordic items that we are proud to be advocates for. They have been picked because of their Nordic authenticity, their relevance, and their artistic quality.
- Another way is to use our social media platforms and articles on the website to put Nordic art in the spotlight. For example, every Sunday we publish a short social media post about a Nordic artist or a cultural phenomenon. We call the series Nordic Art Sunday.
- The third and final way we cultivate our mission is we produce artistic events like concerts, gallery shows, etc. Thereby, we give the spectator direct access to Nordic art, and furthermore, we create a platform for the artists to present their art.
Although, due to the pandemic, this part of our operation will wait until it is safe to do so.
Who am I? Who are we?
When I say we, referring to the people behind the company, I mean me, my family, and friends that share my passion for the arts and have helped me create Nú Ninja and continue to give support when needed. A special shout out to my husband who built this website, that we are launching right now!
I am Helga and I am the founder and artistic manager of the company. I come from the northern part of Iceland but since 2015 I have been living in Barcelona with my family. I got my education in Iceland, Denmark, and Barcelona, both traditionally in Universities but also by working in the creative fields of all these places. I have a background in producing theatre, making costumes for film and theatre, organizing gallery shows, and other artistic endeavors.
The idea for Nú Ninja has been brewing in my head for a while as I feel it combines many areas of my previous experience and where I can be of service.
The name of the company is a combination of an Icelandic word and a universal one. Nú means now in Icelandic, ninja is simply a ninja; a covert mystical agent. So, the name means Now-Ninja or Ninja of the Now.
It is with much happiness and anticipation that I now launch the Nú Ninja website!
I sincerely hope you come along for the ride, subscribe to our newsletter, and follow us on our social media channels.
Helga Mjöll Oddsdóttir